Do you want to learn how to sell with mutual value and create win-win outcomes for your customers and your partners? If so, this video is for you. In this episode, Jason Marc Campbell sits down with Barrett King and talks about the importance of mutual value in sales and partnerships. He explains how to find businesses that fit into your customers’ needs and how to co-sell and co-market with them. He also shares some examples of how HubSpot leverages partnerships to grow better and deliver more value. Whether you are selling a product, a service, or a partnership, this episode will help you understand how to sell with mutual value and build trust and loyalty with your customers and partners.
❤️ Watch The Full Episode with Barrett King Here
👉 https://youtu.be/yUNTRrJEcxg
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👂Listen out for:
- What is mutual value and why is it essential for sales and partnerships
- How to identify your ideal partners and customers based on their needs and values
- How to listen and learn from your customers and partners to improve your offering
- How to align your value proposition with your partners and co-sell with them
- How HubSpot uses partnerships to grow better and deliver more value
🎙️Guest’s Bio
Barrett King is a senior manager of global go-to-market strategy for the partner ecosystem at HubSpot, a leading CRM platform that helps millions of businesses grow better. He has over 10 years of experience in building partnerships and executing go-to-market strategies for SaaS companies. He is skilled in identifying and cultivating new business opportunities, driving revenue growth, and establishing successful sales channels.
He is also a sales trainer, a program manager, and a team leader who has received multiple awards and recognition for his performance. Barrett is passionate about helping businesses and partners deliver value to their customers through co-selling, co-marketing, and co-servicing. He is also an advisor and mentor for early-stage startups and sales professionals.
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