n this episode of the Selling with Love podcast, Jason Marc Campbell interviews Ivan Burev, the founder of VideoEdit and a leading advertising expert. They talk about the changes that have happened in the advertising industry recently and why you need to sell with love if you want to succeed.
Ivan reveals the common mistakes that people make when it comes to using advertising and how to avoid them. He also explains how to use creative testing to find your ideal customers and create ads that resonate with them. You will learn how to use advertising as a tool to amplify your business and provide value to your audience. If you want to learn how to master advertising in 2023 and beyond, this episode is for you.
👂Listen out for:
- Why advertising is not a solution but an amplification of your business model
- How to use advertising as a research tool to generate real-time data and optimize your funnel
- Why creative testing is everything and how to do it effectively
- How to test different audiences with different concepts and messages
- Why ROAS is the worst metric and what you should focus on instead
🎙️Guest’s Bio
Ivan Burev is a leading advertising expert and the founder of VideoEdit, a company that helps entrepreneurs create high-quality video ads for their businesses. Ivan has over 10 years of experience in the online marketing industry, and he has helped thousands of clients scale their businesses with effective advertising strategies.
Ivan is passionate about teaching people how to sell with love, which means creating ads that resonate with their ideal customers and provide value to them. Ivan believes that advertising is not about hacking or tricking people, but about creating positive experiences and building long-term relationships. Ivan is also a speaker, author, and podcast host, who shares his insights and tips on how to master advertising in 2023 and beyond.
Ivans Instagram
https://www.instagram.com/theivanburev/
❤️New to Selling with Love Podcast?
Download the first chapter of the Selling With Love book FOR FREE: https://www.sellingwithlove.com/freebie
=====
*Selling with Love Podcast was previously known as Superhumans at Work by Mindvalley.
Time Stamps
0:00 - Social Media Mistakes
3:46 - Ads Are Not The Answer
10:48 - The Main Problem
14:00 - Creative Testing
17:47 - Algorithm Evolution
24:20 - ROAS Is Wrong
30:30 - Blended Cost Per Acquisition
38:30 - What Does Selling With Love Mean
Click here to Get Access Now >>