What if you could use gifts to increase your sales, referrals, and retention? That’s exactly what John Ruhlin, the founder of The Ruhlin Group and the author of Giftology, does for himself and his clients. In this episode of Selling With Love, John shares his insights and stories on how to use gifts to cut through the noise, connect deeper, and sell with love.
You’ll learn why gifts are not bribes, how to avoid the common mistakes of gifting, and how to choose the right gifts for the right people at the right time. Whether you’re selling to a billion-dollar client or a college professor, John will show you how to use gifts to make a lasting impression and build loyal relationships.
👂Listen out for:
- How John started his gifting business with Cutco knives
- Why gifts are not manipulative, but acts of generosity and kindness
- How to use gifts to show appreciation and respect to your clients and employees
- What are the rules and best practices of gifting
- How to be memorable and stand out with your gifts
🎙️Guest’s Bio
John Ruhlin is the founder of The Ruhlin Group, a gift strategy and logistics company that helps clients send world-class gifts to their most important relationships. He is also the author of the bestselling book Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. John has been featured in Forbes, Inc., Fast Company, and the New York Times, and has worked with some of the biggest brands in the world, such as Google, Shell, and the Chicago Cubs. John is a sought-after speaker and consultant who teaches audiences how to use generosity and gifting to grow their business and deepen their relationships.
❤️ Get the Book Giftology by John Ruhlin!
https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1619614332
Get the List of 10 worst Gifts: thegiversedge.com
❤️ New to Selling with Love Podcast?
Download the first chapter of the Selling With Love book FOR FREE: https://www.sellingwithlove.com/freebie
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*Selling with Love Podcast was previously known as Superhumans at Work by Mindvalley.
Time Stamps
0:00 - What Do You Sell?
1:30 - Trust Vs Manipulation
7:20 - When To Start Gifting
10:40 - The Perfect Gift
24:40 - The Results
33:45 - Why John Ruhlin Gets Paid
40:00 - Selling With Love
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