Karl Becker Reveals His Secrets of Iceberg Selling

In this episode of the Selling with Love podcast, Jason Marc Campbell interviews Karl Becker, the founder and president of The Carruthers Group and the author of “Selling with Icebergs”. Karl shares his insights on how to sell with love and icebergs, using the metaphor of icebergs to explain how to connect with your customers below the surface and uncover their real problems, emotions, and motivations.

Karl also talks about his own journey as a salesperson, coach, and author, and how he discovered the power of iceberg selling. You will learn how to be more authentic and vulnerable in sales, how to create more value and have more fun, and how to make a positive difference in the world through sales. This is a must-listen episode for anyone who wants to improve their sales skills, mindset, and results.

👂Listen out for:
- How Karl developed his love for sales and salespeople
- Why everything is an iceberg in sales and life
- How to see below the surface of your customers and yourself
- How to be authentic and vulnerable in sales conversations
- How to sell with love and icebergs and make a positive impact

🎙️Guest’s Bio
Karl Becker is the founder and president of The Carruthers Group, a sales coaching and consulting firm that helps salespeople and sales leaders create more value, have more fun, and make more money. He is also the author of three books: “Selling with Icebergs”, “Sales and Marketing Alignment”, and “The Ultimate Sales Manager Playbook”.

Karl has over 25 years of experience in sales, marketing, and business development, working with companies such as IBM, Oracle, SAP, and Microsoft. He is passionate about helping salespeople connect with their customers below the surface, using the metaphor of icebergs to illustrate the importance of understanding the hidden needs, motivations, and emotions of buyers. Karl is a frequent speaker, trainer, and podcast guest on topics related to sales, marketing, and leadership.

❤️New to Selling with Love Podcast?
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*Selling with Love Podcast was previously known as Superhumans at Work by Mindvalley.

Time Stamps
0:00 - Love for Sales
2:30 - Self Image of Salespeople
5:30 - Regulating Emotion
8:30 - Avoiding Sales Burnout
12:10 - Meaning of Icerg Selling
15:15 - Beyond The Surface
23:00 - Doing Your Research
26:00 - Connecting With People
33:28 - Selling With Love