In this episode of Selling with Love, Jason Marc Campbell sits down with Michel Falcon, the founder and CEO of Brasa Peruvian Kitchen, to discuss the power of prioritizing people in business. Michel shares his journey from management consultant to successful restaurateur, emphasizing the importance of building a strong company culture founded on shared values and consistent customer experiences. Listeners will gain valuable insights on fostering employee engagement, hiring for culture fit, and driving organic growth through authentic branding and exceptional service.
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👂Listen out for:
- Learn how to define and communicate your company's unique value propositions
- Discover tactical strategies for hiring candidates who align with your culture
- Understand the impact of consistency on customer trust and loyalty
- Explore ways to leverage your company values to drive organic growth
- Gain insights on creating a standout candidate experience during the hiring process
🎙️Guest’s Bio
Michel Falcon is the founder and CEO of Brasa Peruvian Kitchen, a fast-casual restaurant chain with locations in Toronto and New York City. As a passionate advocate for people-first company cultures, Michel has successfully built his business by focusing on shared values, authentic branding, and consistent customer experiences. With a background in management consulting for major corporations, he brings a wealth of knowledge on fostering workplace environments that prioritize employee well-being and organic growth. Michel is also the author of the best-selling book "People First Culture: Building a Lasting Business by Shifting Your Focus from Profits to People."
🎁Bonus:
People-First Culture: Build a Lasting Company By Shifting Your Focus From Profits to People - https://a.co/d/htgTCBM
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*Selling with Love Podcast was previously known as Superhumans at Work by Mindvalley.
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Time Stamps:
0:00 - Michel Falcon
1:30 - Starting in Call Centers
5:08 - Company Culture
9:34 - Designing Company Culture
14:12 - Culture Into Leads
18:20 - Not Investing Into Culture
20:07 - Attracting The Right People
27:10 - Paying a Cost is Second
29:50 - Consistency is Key
32:43 - Selling With Love
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