In this video clip from the Selling With Love Podcast, Jason Marc Campbell sits down with the great and powerful Michel Falcon to explain how Nike makes you feel like a superstar basketball player when you wear their shoes, even if you're not very good at basketball, and how other companies can use this trick to make customers like them more.
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👉 Watch The Full Episode Here - https://youtu.be/F3hCmV3IANE
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🎙️Guest’s Bio
Michel Falcon is the founder and CEO of Brasa Peruvian Kitchen, a fast-casual restaurant chain with locations in Toronto and New York City. As a passionate advocate for people-first company cultures, Michel has successfully built his business by focusing on shared values, authentic branding, and consistent customer experiences. With a background in management consulting for major corporations, he brings a wealth of knowledge on fostering workplace environments that prioritize employee well-being and organic growth. Michel is also the author of the best-selling book "People First Culture: Building a Lasting Business by Shifting Your Focus from Profits to People."
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