On this episode of the Selling With Love Podcast, Harvard negotiation legend Robert Bordone and neurologist Joel Salinas drop science-backed strategies to transform conflict into your greatest superpower. Discover why cancel culture and “agree to disagree” are secretly sabotaging your relationships, business deals, and brain health. Learn how to rewire your threat response, negotiate high-stakes conversations without losing your cool, and turn heated disagreements into unexpected opportunities. Whether you’re struggling with team conflicts, client objections, or family tensions, this episode delivers actionable frameworks from their groundbreaking book Conflict Resilience. Stop losing deals (and sleep) to avoidant behavior – watch now to become the calmest, most persuasive person in any room.
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👂Listen out for:
- The 5 F’s of conflict response: Fight, Flight, Freeze, Fawn, Fester
- Why “agree to disagree” destroys relationships long-term
- Neuroscience hack: Rewire your brain’s threat response in real-time
- Helicopter parenting’s hidden impact on adult conflict skills
- Sales secret: Turn “no” into bigger opportunities using curiosity
🎙️Guest’s Bio
Dr. Robert Bordone is a globally renowned negotiation expert, former Harvard Law School professor, and founder of The Harvard Negotiation & Mediation Clinical Program. Co-author of Designing Systems and Processes for Managing Disputes, he’s trained leaders worldwide in conflict resolution.
Dr. Joel Salinas is a Harvard-trained behavioral neurologist, NYU clinical scientist, and social connection researcher blending neuroscience with practical empathy strategies. Together, they co-authored Conflict Resilience: Negotiating Disagreement Without Giving Up or Giving In, merging cutting-edge science with actionable frameworks to help individuals and organizations thrive through disagreement. Both bring decades of academic rigor and real-world impact to redefine how we engage with conflict.
🎁Bonus:
Conflict Resilience: Negotiating Disagreement Without Giving Up or Giving In
https://www.amazon.com/Conflict-Resilience-Robert-Bordone/dp/0063278332
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Time Stamps:
0:00 - Robert Bordone & Joel Salinas
02:02 - 2016 mindset shift observed
04:27 - Loneliness vs. conflict avoidance
06:55 - Pain avoidance analogy
08:49 - Helicopter parenting’s impact
10:57 - 5 F’s of conflict
12:06 - Childhood candy sales analogy
13:03 - Cancel culture consequences
17:25 - Conflict in business pitches
20:15 - Training conflict resilience
27:53 - Engaging unwilling participants
31:50 - Healthy conflict vs abuse
44:07 - Fear of rejection
