In this episode of Selling With Love, Jason Marc Campbell talks to Barrett King, a senior manager of global go-to-market strategy for the partner ecosystem at HubSpot. They discuss how sales skills are essential for everything you do, whether it’s selling products and services to customers or selling ideas and changes to your team.
They also explore how the story of how an influencer turned herself into an AI and sold the experience online to make $75,000 in her first week. You’ll learn how to leverage partnerships to co-sell, co-market, and co-service your customers and grow your business. If you want to learn how to sell anything to anyone with love and empathy, this episode is for you!
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👂Listen out for:
- How Barrett developed his sales skills in different industries and roles
- How HubSpot discovered the value of working with marketing agencies as partners
- How to find the intersection of value between your customers and your partners
- How to use AI and technology to enhance your sales conversations and relationships
- How to listen to your customers and potential customers to understand their needs and deliver value
🎙️Guest’s Bio
Barrett King is a senior manager of global go-to-market strategy for the partner ecosystem at HubSpot, a leading CRM platform that helps millions of businesses grow better. He has over 10 years of experience in building partnerships and executing go-to-market strategies for SaaS companies. He is skilled in identifying and cultivating new business opportunities, driving revenue growth, and establishing successful sales channels.
He is also a sales trainer, a program manager, and a team leader who has received multiple awards and recognition for his performance. Barrett is passionate about helping businesses and partners deliver value to their customers through co-selling, co-marketing, and co-servicing. He is also an advisor and mentor for early-stage startups and sales professionals.
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